Mallika Dutt is the founder and CEO of Breakthrough, an organization that "uses the power of media, pop culture, and community mobilization to inspire people to take bold action for dignity, equality, and justice." Breakthrough has been successfully integrating social justice messages with pop culture and media for years now, whether it's the 3D video game ICED (I Can End Deportation) or the ad campaign Ring the Bell, calling on men and boys to end violence against women. Their latest project is America 2049, an interactive Facebook game that takes place in the dystopic, but not-so-distant future. I spoke with Mallika about the process behind developing America 2049 and how her organization uses popular culture and media to start conversations about human rights.
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