Bitch talks a lot about the ways in which certain products are marketed to women, and with good reason (there are some weeeeird lady products out there). However, for every product that bizarrely targets women there is one that bizarrely targets men as well. Here are a few that have come to our attention as of late:
And here is another Boost Mobile/Danica Patrick ad:
While the racecars and Danica Patrick indicate that this is a product for dudes, it is surprisingly gender-bendy (what with all of the men in drag, and the gynecomastia, and the woman athlete signing fans' breasts). Is this a good thing, or a bad thing? On paper it seems like it shouldn't be offensive, and yet...
Also, why is Boost Mobile a product for men? Is it really necessary to gender cell phones? And while we're on the topic of unnecessarily gendered products...
I guess that all physical pain is preferable to tasting (gasp!) diet cola! At least for men, that is. Too bad Pepsi Max is also a diet cola. It looks like those studies that claim that women don't actually have a higher pain threshold than men do were not factoring in diet cola consumption. Do you think that the Pepsi Max ads were created in part as a response to the ubermasculine Coke Zero ads?
It looks like dudes really love themselves some diet cola that doesn't say "diet" on the label. You know, because there is no way to be masculine and use a "lady" cell phone carrier or drink a "lady" diet soft drink. Right?
Have you noticed any products that unnecessarily target men out there in the wide world of advertising? Share them in the comments section!