OK, so this video may have come out last month, but I swear I just noticed it for the first time today (and a quick office poll confirmed that I am not alone). How did this slip under the radar? The first Broken Bells music video and it features Christina Hendricks in a "Ray Bradbury does The Valley of the Dolls" plot that has her selling her android body parts in the hopes of meeting a man on a resort planet? There's a lot going on here.
I know I might be influenced by the song (I'm a James Mercer fan and I love this Broken Bells record) but I am inclined to say that a feminist critique is lurking somewhere in this video. Could it be that Director Jacob Gentry is attempting to comment on the ways in which beautiful women are often asked to trade their bodies for success? It's great that Christina Hendricks plays the protagonist here too, because she is a prime example of a celebrity who is frequently reduced to a collection of sexualized body parts. I wonder how she felt playing the role of a cautionary tale here, where the woman who literally sells her body to realize a dream (one that mainly involves a relationship with a man—hello feminist critique) arrives too late and ends up sad and alone?
Interesting! What do you make of this?