Malori brought us all up to speed yesterday on the Asher Roth phenomenon, I thought I'd call everyone's attention to point out that his new video, for the song "Be By Myself," only digs himself a deeper hole for anyone hoping to see anything other than a spoiled frat boy in the young pop culture phenom.
The video (which you can find here, if you're interested, though the content is potentially offensive enough that I won't repost it) features a host of bikini-clad women being covered with buckets of viscous white paint, most of which ends up on their faces.
And in case you're inclined to give him the benefit of the doubt, Roth's rhymes don't exactly help. Claiming he doesn't want to be tied down, Roth expresses a preference for cheap, fast sex with the closest available woman (literally, the "girl in the front"), unless he want to sit around and watch him "get fat... smoke weed and rap, and play Madden." Fun.
In the end, it's not that Roth is any more misogynist than many other guys in hip-hop, and I think there's more than a hint of racism in holding Roth to a higher standard than a lot of black or latino rappers. Still, Roth's cluelessness is insufferable, and to see him sail to success using the novelty of his own suburban upbringing and pale skin tone -- even in the face of lackluster flow and weak rhymes -- is quite frustrating.
I hope he gets his wish and finds himself all alone sometime quite soon.