March Madness: Marketing Women's History Month

Since January, my inbox has been brimming with press releases for female-specific products and services described with one or more of the following terms: “revolution,” “empowering,” “strong,” “confident,” and “kickass.”

The Super Bowl Commercials—It's Not Such a Small World After All

This current administration forces us to question everything around us, even the commercials we watch. Read more »

The Honest Company's Anti-Political #TheySeeLove Campaign Is So Infuriating

The ads are all about not seeing politics, just love. Well, I am political because I love. I love my family, my friends, my country. Read more »

A New Tumblr Calls Attention to "Headless Women" in Film & TV Marketing

“It’s a truly amazing time to be a headless female body part in Hollywood!”  Read more »

Empowertise Me!

"In a village chapel in upstate New York, 150 years ago, the initial bold steps in a revolution that would ensure women the right to vote were taken at the first women’s rights celebration at Seneca Falls. And now you can celebrate the anniversary of this milestone in women’s rights, and the... Read more »

"We Were Feminists Once" Available Now!

Bitch Media cofounder Andi Zeisler's new book, We Were Feminists Once: From Riot Grrrl to Cover Girl, the Buying and Selling of a Political Movement is out TODAY, and it's already flying off of the shelves.  Read more »

Which Companies Got Called Out for Sexist Super Bowl Ads?

From Snickers to Hyundai, some ads fell flat for feminist Super Bowl viewers.  Read more »

A Satirical Video Applauds Empowering Women Through Advertising

“There’s no limit to the amount of empowerment we can empower through the power of our brands." Read more »

Will Ads Saying "Period" Be Deemed Inappropriate for Public Transit?

New York's public transit agency is squeamish about ads that mention menstruation.  Read more »

From the HQ: We've Got To Be Bold About Asking You

Readers will never stumble across a thinly guised pitch from a company like Unilever aimed at reaching our "demographic" of smart, engaged feminists, or see a "guest post" about some new product that doesn't do anything but tell you how to live your life "better." Read more »

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The Forgotten History of the Women Who Shaped Modern Advertising

Long before Peggy Olson fought to be a copywriter on Mad Men, women were pioneering advertisers in the new age of mass media.  It'... Read more »